5 Business Lessons I Learned Running My Last 5K!

I recently ran (okay, mostly ran) a neighborhood 5K after many months since my last event. I’m a very experienced back-of-the-pack half-marathoner, but I tend to only run during the fall racing season, so this was my chance to get off my rear end for the first event of the year.

To keep my mind occupied on something more pleasant than the two-mile uphill climb I was trekking at the time, I started thinking about how recreational racing is similar to starting and growing a business. So after pulling over to re-tie my shoes for the second time (trying not to make it obvious that I needed a break), I brilliantly extended my resting period by noting five business lessons inspired by my 5K march.

Let's see if they can help you along your journey too.

 

1. Know the Course Before the Race

Before signing up for a race, the first thing I always do is review the course. I want to be mentally ready for the steep hill climbs, the fast down slopes and the monotonous flats.

The same principle applies to growing your business. When you look ahead to the next 90 days or 12 months, what do you see? A big sales push? A new product launch? Or just staying the course with the strategy already in place?

When you take the time to envision your business a little down the road (but not too far in advance, because it’s usually hard to see around the bend), you can be thoughtful and proactive about how you spend your time and your money, as well as what you can expect the results to be. When you have a clear vision of the road ahead, you’ll be more likely to cross the finish line with an amazing sense of accomplishment.

 

2. Start Out Fast, Then Settle Into Your Own Pace

If you have ever run an organized race, then you know that the entire pack starts out really fast: fast enough to worry about getting trampled. When I first started racing, I used to resist the flow by staying in the “slow lane” on the right while the speedsters zoomed past me and the other slowpokes.

But now that I’ve run over 25 races, I know that it’s actually much better to start off fast for the entire first mile before settling into my own rhythm.

This same idea applies to growing your business.

Start out fast and strong every new quarter by kicking off a new marketing campaign or launching a service or product. In essence, generate massive results at least four times a year—yes, push yourself past your comfort zone—and then settle into your natural pace with all of that momentum carrying you forward.

 

3. Forget About Passing That Girl in Lulu Everything

Yes, she looks amazing when she speeds by in her adorable outfit, but that’s her race, not yours.
In business, your competitors are running their own races, so don’t confuse yours with theirs. Determine how your brand and its offerings are unique, and use that uniqueness to target customers who will be delighted with your products and services.

When you find yourself overly dissecting other companies' branding and marketing strategies, you can lose focus on your own path. Getting inspired by the success stories in front of you is fantastic, but feeling threatened by them or, worse, trying to copy them is a recipe for disaster.
Besides, they may be ahead now, but it’s who makes it to the finish line first that counts!

 

4. When Approaching a Big Hill, Take Smaller Steps

Surprisingly enough, I actually love running hills. Not for the entire course, but I do love the powerful feeling that comes from making it to the top. A running coach once told me that, whenever I want to tackle a steep hill, I should stay focused on the road ahead and take small but steady steps.

This advice has helped me grow my business time and time again.

When you have a big project or goal with many moving parts and pressing deadlines, start by breaking it down into easier-to-manage micro-projects. It’s much easier to finish 10 small things than to make an exaggerated leap to the end. And as an added bonus, the small achievements along the way will give you a big boost of energy to finish strong.

 

5. Run as Fast as You Can When the Wind Is Finally Behind Your Back

So after running uphill for two miles, and since I was familiar with the course because I reviewed it in advance, I was completely ready for the last half of my race, where I could breeze downhill with a new medal in my sights.

While on your entrepreneurial journey, there will be times when everything you do feels easy and is actually fun. These are your downhill moments. This is your time to go as fast as you can to maximize the opportunities put in front of you and to accelerate towards your goals as quickly as the momentum will take you.

These exciting times can be few and far between, but when it's your time, run like the wind and grab every medal along the way!

 

Pace Yourself for Success

These five lessons started out as a way for me to discreetly catch my breath, as both runners and entrepreneurs sometimes need to do. But the unintended benefit was a great reminder that the best way to win with your business is to run it with intention and do it your way. Remember that it's mostly a marathon, but sometimes you absolutely have to sprint.

Your 1st Thing 1st Recording is Here!

Did you missed the call we had on January first on how to ensure a focused and accelerated first quarter of the year? If so, no worries! Normally the recording would only be available for a week, but here it is as my gift to you! 

The extra cool bonus strategy is to bookmark this post and listen to it at the beginning of every new quarter, and then watch your revenue skyrocket! 

OK, click below to start the recording, 

and then post your 1st Thing 1st in the comments below... 

Until next time, Be Profitable & Be WELL! xoxo, jgw.

We're Talking Tactics! 1st THING 1st on 1/1/14!

Happy last week of 2013! 

Can you believe it? Time sure does fly when you’re doing what you love! Speaking of doing what you love, I’m on a mission in 2014 to help you do WAY more of what you love to grow your business, and WAY less of what you shouldn’t be doing. 

To fully step into 2014 and really make the next 12 months remarkable, I would like to invite you to begin your year focused and strong with an easy, yet exponential 1, 2, 3 plan. 

The 1, 2, 3, plan will take you through the first quarter of 2014, so 90 days with accelerated action towards making your BIG & BODACIOUS (love it!) first quarter goal become a reality! 

Notice that we are only focused on the first quarter at the moment. I have found that over the years, annual goals start to loose steam by the beginning of February because December seems so far away.  But if we break our annual goals into manageable quarterly buckets, we can absolutely focus on anything for 90 days. Exciting isn’t it?! 

OK, so here it is, the easy and exponential 1, 2, 3 plan to rocket your first quarter and ignite your entire year! 

1. Join the “1st Things 1st” call on January 1st at 1pm Pacific (it’s free!) where I will guide you through a process on how to focus on one thing and forget the rest (yay!) because we don’t have time to do all that unnecessary busy work anyway. Click here to register so I know how many to plan for. This call will set the tone for the the entire quarter so don’t miss it and if you already have plans, register anyway and I’ll send you the recording. 

2. Invite an accountability partner to register for the call and recording, and then make a plan to have a call with your partner every week.  Let’s face it, we’re all human. We can start things with a bang because starting something new is always exciting, but staying the course is the hard part.  I guarantee that if you have someone to help you stay the course EVERY WEEK, your results will be exponentially better than if you try to go it alone. Trust me. This is the secret sauce and I walk my own talk with accountability partner calls TWICE a week! 

3. Commit. Yes, simply commit for 90 days. Deciding is one thing, but making a commitment is golden. If you’ve been struggling to grow your business, to generate consistent and sustainable personal income, or to re-invent yourself in way that feels more authentic and less like pushing a rock uphill, then it’s time for you to make the commitment to yourself NOW. Time to step fully into who you are meant to be by sharing your unique gifts and talents in a bigger, more expansive way. Your time is now, so step in, step up, and let’s make it happen together. Whoo hoo to that! 

BONUS STEP for ROCK STARS! 

If you haven’t already, get registered now for SYMPOSIA :: 2014 Conference for Women Entrepreneurs.  I created this awe-inspiring day just for YOU. It’s not a profit making endeavor- it’s a labor of love. You need to hear the stories of these 7 figure women so you can learn, feel mentored and model the path they have carved.  Their stories are your story, just further down the path. Reserve your seat now if you’re serious about making 2014 a remarkable and rock star year, and use the promo code INSPIRE to save $30.  This day was created just for you, so again, just step in and step up! 

Whew this was a long one! That’s how passionate I am about making this year EXPONENTIAL & REMARKABLE! 

Here's the link again to register for the “1st Thing 1st” call on January 1st at 1pm which will also take you to the registration page for SYMPOSIA :: 2014. 

This is going to be an exciting year and I can’t wait to take this amazing 2014 journey together! 

Be Profitable & Be WELL! 

xoxo, jgw. 

P.S. Register for the call and then don’t forget to forward this invite to an accountability partner... Double your pleasure, double your fun, double up and get it... DONE!!