Showing posts with label selling. Show all posts
Showing posts with label selling. Show all posts
Tuesday, June 4, 2013
We're Talking Tactics! 3 Smart Tribe Tips to Engage More & Sell More Stuff
Women Entrepreneurs GrowatTheWELL.com (click to find out how you can grow a bigger, more profitable business that you love too!)
Wednesday, March 20, 2013
Fish Where the Fish Are
When I was the Director of Sales & Marketing for the Sheraton at Fisherman's Wharf in San Francisco (way back in the 90's lol!), I always used to tell my sales managers to "Fish Where the Fish Are". What I meant was that it's much easier to attract a customer (fish) if you drop your sparkly lure into a pond stocked with those that will most likely be attracted to what you offer them.
In your business, what is the overflowing pond
that your most targeted fish swim in?
that your most targeted fish swim in?
In many cases, trade associations are great places to find raving customers. Trade associations are groups of people who gather for a common interest, so if your product or service can support their interests (as end users or referral sources), your company will quickly become the shiniest lure and your net is guaranteed to overflow!
Are you currently marketing your business to trade associations? Post a comment to tell me about it or ask a question below!
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