If you feel weighed down by a goal, it's the wrong goal. - Robert Allen

Julie Gordon White, Broker 510.812.2233 cell
www.business-team.com www.pinkbizbroker.blogspot.com

Sunday Wisdom from She Godin...See below...

Happy Sunday!

Julie Gordon White, Broker 510.812.2233 cell
www.business-team.com www.pinkbizbroker.blogspot.com

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From: Seth Godin <blogmailfromseth@yahoo.com>

Date: Sun, 31 Jan 2010 07:16:18 -0500

To: jegwhite<jegwhite@bluekeybma.com>

Subject: Seth's Blog : Random rules for ideas worth spreading

[You're getting this note because you subscribed to Seth Godin's blog.]

Random rules for ideas worth spreading

If you've got an idea worth spreading, I hope you'll consider this random assortment of rules. Like all rules, some are made to be broken, but still...

• You can name your idea anything you like, but a google-friendly name is always better than one that isn't.
• Don't plan on appearing on a reality show as the best way to launch your idea.
• Waiting for inspiration is another way of saying that you're stalling. You don't wait for inspiration, you command it to appear.
• Don't poll your friends. It's your art, not an election.
• Never pay a non-lawyer who promises to get you a patent.
• Avoid powerful people. Great ideas aren't anointed, they spread through a groundswell of support.
• Spamming strangers doesn't work. Spamming friends doesn't work so well either, but it's certainly better than spamming strangers.
• The hard part is finishing, so enjoy the starting part.
• Powerful organizations adore the status quo, so expect no help from them if your idea challenges the very thing they adore.
• Figure out how long your idea will take to spread, and multiply by 4.
• Be prepared for the Dip.
• Seek out apostles, not partners. People who benefit from spreading your idea, not people who need to own it.
• Keep your overhead low and don't quit your day job until your idea can absorb your time.
• Think big. Bigger than that.
• Are you a serial idea-starting person? If so, what can you change to end that cycle? The goal is to be an idea-shipping person.
• Try not to confuse confidence with delusion.
• Prefer dry, useful but dull ideas to consumer-friendly 'I would buy that' sort of things. A lot less competition and a lot more upside in the long run.
• Pick a budget. Pick a ship date. Honor both. Don't ignore either. No slippage, no overruns.
• Surround yourself with encouraging voices and incisive critics. It's okay if they're not the same people. Ignore both camps on occasion.
• Be grateful.
• Rise up to the opportunity, and do the idea justice.

• Email to a friend • Related • •

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Never quit! RT@zappos: "Many of life's failures are people who did not realize how close they were to success when they gave up." -T. Edison

Live your life with purpose. Create a straight line from today's actions, to your goal, to your vision, to your values. TGIF!

RT @BestSellerBob: Most of your growth will come from doing things that are hard to do. #secretofdiamond

"One important key to success is self-confidence. An important key to self-confidence is preparation."~ Arthur Ashe

Word of Mouth Marketing

Enjoying a great word of mouth marketing session with Patrick Galvin of Galvin Communications www.galvincomm.com.

Best Tips:

*Who is your "Director of First Impressions"

*Send an audio email with a wave file attachment or a link to hosted audio (or video)

*50% of all people must be asked before making a referral

*Make your business Googleicious with blogging

Follow Patrick's blog to learn more... Enjoy!

Julie Gordon White, Broker 510.812.2233 cell
www.business-team.com www.pinkbizbroker.blogspot.com

8 days under rubble with the will to survive; siblings ages 8 and 10. Reminds me of my younger two and my tears flow and flow. Give $$ today.

"If you want to make good use of your time, you've got to know what's most important and then give it all you've got."~ Lee Iacocca

Sunday Long Run

Another 6 miler down along the Alameda ferry trail in pea soup and sprinkles. Shaved a minute per mile so starting to get my legs. Glorious!

Julie Gordon White, Broker 510.812.2233 cell
www.business-team.com www.pinkbizbroker.blogspot.com

"Our business in life is not to get ahead of others, but to get ahead of ourselves -- to break our own records, to outstrip our yesterday by our today."~ Stewart B. Johnson

Julie Gordon White, Broker 510.812.2233 cell
www.business-team.com www.pinkbizbroker.blogspot.com

Fw: Seth's Blog : The lesson from two lemonade stands

I love this. Which girl are you? Blue Bottle Coffee in Oakland, CA is built on the style of the second little girl and they are going gang busters. Bottom line... Create a delightful experience and the line will wrap around the corner... Enjoy!

Julie Gordon White, Broker 510.812.2233 cell
www.business-team.com www.pinkbizbroker.blogspot.com

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From: Seth Godin <blogmailfromseth@yahoo.com>

Date: Mon, 11 Jan 2010 06:20:27 -0500

To: jegwhite<jegwhite@bluekeybma.com>

Subject: Seth's Blog : The lesson from two lemonade stands

[You're getting this note because you subscribed to Seth Godin's blog.]

The lesson from two lemonade stands

The first stand is run by two kids. They use Countrytime lemonade, paper cups and a bridge table. It's a decent lemonade stand, one in the long tradition of standard lemonade stands. It costs a dollar to buy a cup, which is a pretty good price, considering you get both the lemonade and the satisfaction of knowing you supported two kids.

The other stand is different. The lemonade is free, but there's a big tip jar. When you pull up, the owner of the stand beams as only a proud eleven year old girl can beam. She takes her time and reaches into a pail filled with ice and lemons. She pulls out a lemon. Slices it. Then she squeezes it with a clever little hand juicer.

The whole time that's she's squeezing, she's also talking to you, sharing her insights (and yes, her joy) about the power of lemonade to change your day. It's a beautiful day and she's in no real hurry. Lemonade doesn't hurry, she says. It gets made the right way or not at all. Then she urges you to take a bit less sugar, because it tastes better that way.

While you're talking, a dozen people who might have become customers drive on by because it appears to take too long. You don't mind, though, because you're engaged, almost entranced. A few people pull over and wait in line behind you.

Finally, once she's done, you put $5 in the jar, because your free lemonade was worth at least twice that. Well, maybe the lemonade itself was worth $3, but you'd happily pay again for the transaction. It touched you. In fact, it changed you.

Which entrepreneur do you think has a brighter future?

• Email to a friend • Related • •

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My New Blog "The Trusted Advisors Collective" Blunders!

Please hang in there with me as I goof up this blog while trying to set up a second blog with my trusted advisor cohorts, Julie Merrill, Cathy Curtis and Elizabeth Whitehouse (a business consultant, a wealth manager and a bookkeeper)! I am still trying to figure out how to have two blogs with two separate profiles, so if my picture and name look different or don't match... it's still me! Cheers! Julie

Great advice! RT@BestSellerBob: Look for opportunities to be perennially profitable. 2010 is the year to do what you've never done before.

You have goals. Your organization has goals. Focus your efforts where the two goals intersect. When the two are combined, everyone wins.

Reflections of 2009 and Hopes for 2010

A very wonderful and smart friend of mine, Elizabeth Becker of Becker Communications, suggested that a group of us find symbols that reflect the previous year and the year ahead.

I chose "White Out" to reflect my desire to correct most of 2009! Last year was a lesson in patience, resilience and letting go. The fact that the title has my last name makes it all the more fitting. 2009, good riddance!

For 2010, I am choosing a bottle of water from the Four Season Las Vegas. This symbol represents easy flowing fun and abundance. I like this!

So...what are your 2 representations? Send me your pics!

Wishing you all easy flowing fun and abundance too in 2010! J.

Julie Gordon White, Broker BlueKey Business Brokerage 510.812.2233 cell
www.bluekeybma.com www.pinkbizbroker.blogspot.com