A goal without a plan is only a wish... Finish your 2011 plan now! Happy New Year everyone! <3

Having independent young (inexperienced) adults for children is nail biting, stomach twisting, insomnia inducing! ~Elizabeth Whitehouse

At @sephora buying make up for my photo shoot tomorrow. When did make-up be such a mega industry? Guess I'm just a low maintenance girl :)

Good stuff: RT @DARRENHARDY: Check out-->Momentum: The Key to Making Your Big Ideas Happen in 2011: http://budurl.com/3fku (BIG MO!!!)

:) RT@BestSellerBob: Believe in you- You're amazing.

Working on my strategic plan for 2011. Here's 7 key questions to consider from Harvard B School: http://hbswk.hbs.edu/item/6493.html

Working on client financials, baking brownies and watching the kids decorate the tree. Holiday multi-tasking at its best!

What were those pivotal moments for you this year? This week, look back over your life, take a minute to notice & write it down.

RT@BestSellerBob: Every project that you're working on requires that sense of determination, that you're going to give it whatever it takes.

Perk of Working with Clients in Emeryville...

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Port-o-Potty Heaven!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

The Start at CA International Marathon Today

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Me, Lisa & Jeff at the marathon Start. We had to wake up at 3:30am!!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Great day today speaking to college students about entrepreneurship. They had open minds and a willingness to stretch- pure inspiration! 

Just finished a hot, clunky little run. Did I mention that I'm running another marathon on Sunday? Not good. :(

What were Purple Kelly and Nayonka thinking? Obviously they lack heart and determination. They would make terrible business owners!

"If you want more... you must become more. Success is not something you pursue. What you pursue eludes you..." -Jim Rohn via @DarrenHardy

Happy Turkey Trot!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

On our way to a Thanksgiving Turkey Trot and it's 32 degrees!! I am one frozen turkey!

Just made herb butter to baste my turkey- rosemary, thyme, sage and garlic- fabulous!

Doing a bit of work before I begin brining my turkey and baking pies... Feeling grateful for my family, friends, clients and colleagues ;)

Hi ho, hi ho, off to basketball, soccer and volleyball I go! 3 kids, 3 sports, 3 cities- my kinda Saturday!

7:45am, working intently on a $$$ deal, ran out of coffee, just drove thru McDonald's in my jammies! Did u see me? Poka dots or flowers?:)

PATIENCE is the name of the game when selling a business. Both parties need time to become mentally ready. Rushing may = a change of <3.

Great M&A conference, reception and dinner. Goodnight Las Vegas!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

M&A Conf Tip: "If flat is your new up, did you cut (just) the fat or did you (over) cut to the bone?" D. Rosenthal, SVP, Wells Fargo

M&A Conf Tip: I love this one "Go Ugly Early". Every business has worts. Show yours early in the deal- they may not be as ugly as you think!

M&A Conf Tip: Employees are NOT usually your best buyers. Loyalty doesn't=entrepreneurial spirit AND your personal guarantees don't go away.

M&A Conf Tip: Employs are NOT usually your best buyers. Loyalty doesn't = entrepreneurial spirit AND your personal guarantees don't go away.

The private equity groups I'm meeting w/today might agree>> RT@WSJSmallBiz: The Top 10 Lies Entrepreneurs Tell VCs http://on.wsj.com/dbTysx

M&A Conf Tip: Sell now or wait 12 months for better #s? Ask: How much better will the #s really be? How much $$ will flow to your pocket?

Landing in LVegas for an M&A conference. Looking forward to learning a few new deal structures and a little bit a fun too . Rod Stewart? :)

Fw: Seth's Blog : Do more vs. do better

I just asked my team "Are we doing better or are we doing more?" I'll let you know what they say... In the meantime, read Seth's post below! J

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

---

From: "Seth Godin" <blogmailfromseth@yahoo.com>

Sender: FeedBlitz <feedblitz@mail.feedblitz.com>

Date: Sun, 07 Nov 2010 06:16:29 -0500

To: jegwhite<jegwhite@bluekeybma.com>

ReplyTo: "Seth Godin" <blogmailfromseth@yahoo.com>

Subject: Seth's Blog : Do more vs. do better

[You're getting this note because you subscribed to Seth Godin's blog.]

Do more vs. do better

The easiest form of management is to encourage or demand that people do more. The other translation of this phrase is to go faster.

The most important and difficult form of management (verging on leadership) is to encourage people to do better.

Better is trickier than more because people have trouble visualizing themselves doing better. It requires education and coaching and patience to create a team of people who are better.

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Hmm. I really like Layer Cake! RT @Peekan: Always a hot topic. > RT @alawine: The Case Against Screw Tops: http://bit.ly/aDBy3N #wine

A new twist! RT@BestSellerBob: Procrastination is the key to your success- Do the 20% that gets you the results and procrastinate the rest.

An Ocean of Orange & Black! We Love You Giants!!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Nice article on WSJ.com on Selling (click previous post)

Nicely summarized > RT@WSJSmallBiz: How to Sell a Small Business http://bit.ly/b2S7k2

}RT@Peekan: GIRL POWER! @ENRnews: Top Secret Rosies: Read about female tech and engineering brains who helped win WWII http://bit.ly/b2gEaV

Dr. Oz's preferred nutritional label minimums and maximums. Memorize it!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Fw: Seth's Blog : How can you do it?!

An entrepreneur's calling... Enjoy!

---

From: "Seth Godin" <blogmailfromseth@yahoo.com>

Sender: FeedBlitz <feedblitz@mail.feedblitz.com>

Date: Tue, 02 Nov 2010 06:17:22 -0400

To: jegwhite<jegwhite@bluekeybma.com>

ReplyTo: "Seth Godin" <blogmailfromseth@yahoo.com>

Subject: Seth's Blog : How can you do it?!

[You're getting this note because you subscribed to Seth Godin's blog.]

How can you do it?!

JK asks,
"It's like, how does anyone start their own business? How is it even possible? How do they deal with the crippling fear and harsh economic realities?"
Some people believe that if you have a good job, you shouldn't start your own gig, because it's foolish to give up a job you can't easily replace.
And some people believe that if you don't have a great job, it's foolish to waste time (and the money you can ill afford to lose) starting something when you'd be a lot better off getting a great job or going to school until you do.
And both groups are missing the point.
The people who successfully start independent businesses (franchises, I think are a different thing) do it because we have no real choice in the matter. The voice in our heads won't shut up until we discover if we're right, if we can do it, if we can make something happen. This is an art, our art, and to leave it bottled up is a crime.
I guess the real question, JK, is, "How can you not do it?"

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Amazing!! Congratulations to the San Francisco GIANTS!!!!

Excellent advice > RT @BestSellerBob: Procrastination is expensive. It forces you to pay retail. Plan your spending ahead and save money.

What do you think? RT @IncMagazine: Should you expand your business, or save? http://ow.ly/31xtw Here's what you should consider.

Good thought for the day :) RT @BestSellerBob: Decide that wealth you create will make the world a better place.

Just finished my first post-marathon 4 miler. Knee is a little tender but other than that, all good. Now off to hear a presentation on ESOPs...

I did it! 10.17.2010

My Marathon

Because many of you have asked how it went...

Yes! I survived the Nike Woman's Marathon on October 17th and I am now a proud card carrying member of the 26.2 club!

Truth be told, it was the HARDEST thing I have ever done. Childbirth was WAY easier (I had drugs on board)!

I was just trotting along all the way to mile 21 when I started to fall apart (yes, the WALL). I was so exhausted that I stopped running completely and began a slowwwwwww, longggggg walk towards the finish line.

At one point, the sweeper car came by and said that if I stayed at that pace that I would have get picked up by the van for safety reasons because they were closing the course behind me! So what do you think I said back to him? "HELL NO!! I have come too far and there is no way in hell that I am getting in a van!" Try to imagine how tired and delirious I was at that point. I had been on the course for about 5 hours.

Then suddenly, I saw a vaguely familiar figure running towards me with a fresh lopey gate. As the figure got closer, I realized that it was my brother! He had run 4 miles up the course from the finish in the pouring rain to find me. As soon as I realized it was him I immediately broke down and began to cry! I was exhausted and in pain and he was a knight in shining armor! After a huge wet hug and a kiss, he said as a typical little brother would, "OK, knock it off, we have work to do!"

Then he made me put his ipod on and the tunes instantly gave me a boost. From there we shuffled, walked, trotted, sloshed, cursed and laughed the final 4.2 miles to the finish line. DONE!

I have never been more thrilled to eat a dry bagel in my life!!

At the finish I was greeted by my marathon-running dad with flowers, Dave, Georgia and Blake. My mom was there too with my young nephews but after waiting an hour for me in the rain she had to take the babies back to the car.

So my goal was to finish within the allotted time of 6 hours and 30 minutes and my final chip time was 6 hours and 27 minutes- and I wasn't even the last one on the course (thank goodness)!

It took me until Thursday morning to feel 100% again and I can't wait for my first post-marathon run on Wednesday. Not a bad recovery for 45 year-old muscles!

Overall, it was an amazing experience and I am thrilled that I took the challenge. Believe it or not, my running partner Lisa and I are signed up for another marathon on December 5th.

Hmmm... I have until November 5th to get a refund so we'll see! :)

Thanks to all for your encouragement and support...

xoxo, jgw

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Luv this! RT@BestSellerBob: Today is a gift. No refunds or exchanges. Make it a good one.

YAHOO!!! SFGate: The Giants win the pennant! S.F. beats Philly to head to World Series. http://sfg.ly/cu42tu

I know!! RT @IncMagazine: If you're selling your business, how do you attract the right buyer? Let us know at Ask Inc. http://ow.ly/2XWGb

Fw: Outspoken Media

Excellent read on email marketing... Enjoy! J

---

From: Outspoken Media <rae@sugarrae.com>

Sender: noreply+feedproxy@google.com

Date: Fri, 22 Oct 2010 00:06:59 +0000

To: <jegwhite@bluekeybma.com>

Subject: Outspoken Media

<><>

Outspoken Media

---

Email’s Alive, But You’re Doing It Wrong Posted: 21 Oct 2010 09:29 AM PDT I'm a little behind on my blog reading. With SMX East, BlogWorld and other commitments landing side-by-side the past few weeks, I'm just getting back into the swing of things. One thing that caught my eye in the catch up was a post from the ever-brilliant Neil Patel about 7 Lessons Learned From Monetizing Quick Sprout. I have a huge amount of respect and awe for Neil so I was pretty surprised when I heard him declare that email marketing doesn't work. While I think Neil's a rock star, I'm going to disagree on this one. Email marketing isn't dead, but it does need to be woo'd for top results. If you want proof that email marketing isn't dead you can read the Epsilon Global Consumer Email Study that found that 87 percent of Americans said they use email as their primary tool for online personal communication. Or maybe check out our BlogWorld coverage from 2009 where Darren Rowse revealed his newsletter sees TWICE the number of conversions than his very well-trafficked blog. The problem isn't email; the problem is how marketers use email. If you read the comments of Neil's post you'll see him concede that it's possible he didn't see a benefit from email marketing because he "did it wrong" and didn't build his list before he launched his membership program. I think a lot of people who try to get into email marketing inevitably 'do it wrong' or simply don't give it enough time to succeed. To help fix that, here are some ways I think business owners can help themselves do email marketing right. Understand your customers' wants/needs Email marketing can work for a lot of different industry and business types, but it has to be built around your audience and what they want. For me, I respond to "huggy" emails like the newsletter Chris Brogan sends out to his audience. I like feeling that personal connection and take to emails that make me part of the brand. However, that approach isn't going to work for everyone [not everyone has the emotional problems I do]. It could be that your audience subscribes for advanced content, for discounts, to create connections, or to overall feel smarter. Ask your customers what they want…and then take it with a grain of salt. Instead, create some test emails and see which content users best respond to and what gets the most clicks. Like Neil states in his post, actions speak louder than words. Know when people read. Like, really know. It's fairly accepted that your niche has a preferred day/time of day when they like to ignore work and read their email. As a marketer, you want to learn what that day/time is for your audience. Marketing is, after all, delivering the right message at the right time. If you're a restaurant or a business that makes the bulk of its money on the weekend, then you'll probably fare better sending later in the week than on a Tuesday morning. But maybe not. To find out, experiment and watch your stats to see how people interact with your content. Watch open rates, clicks, visits to your site, etc. Encourage social sharing I've spoken with a lot of business owners who say they've decided to can their email marketing campaigns in favor of things like Twitter, blogs and Facebook strategies. Social sites, they say, are the future and where their customers are hanging out. First, remember that it's mostly the geeks who are taking to these social sites. Regular People still really, really like email, so don't totally discount it. Second, why not tie social elements into your email marketing to make it even stronger? GetResponse put together the Email Marketing and Social Media Integration Report that examined 500,000,000 messages sent by more than 19,000 users to compare the click through rates of messages with links to social networks and ones without them. What they found was that messages with social calls had a 30 percent higher clickthrough rate. Even more, they found clickthrough rates increased AGAIN with the number of social media icons included. For example, results showed that messages with only one icon returned an average 8.70 percent CTR, while messages with 3 or more social sharing icons generated more than 28 percent higher CTR than messages with one icon, and 55 percent higher CTR than messages with no social sharing icons at all.  Dude! [Also read eMarketer's timely post today about email vs social media's effectiveness.] Create a killer email list We'll be digging deeper into this in an upcoming Outspoken Media post, but your email newsletter will live or die on the list you create. If you're buying lists, you're already dead. So stop. Instead, do it organically and reach out the people who would see value from the content you offer. To help kick start your list you'll want to: Give current customers incentive to join. What will this new interaction with your company give them that they can't get from your Web site? Attract new customers with free content, increased brand access, discounts, a larger voice, etc. Make it easy for others to sign up at check out, from your home page, on your blog, on your Facebook page, etc. Promote the newsletter at every brand touch point. Once you have your list, you want to segment your customers by putting them in buckets to help you send the right message to the right person. Persona marketing works and email is a great place to leverage it. Stop shooting yourself in the foot For email to work, you really need to understand your audience and their habits. You want to soak up every valuable statistic you can in order to better target your message and make it work for your audience. For example, many email programs will allow you to see what email client the recipient of your message is using. That lets you know if you should be designing your email specifically for a preview pane or if someone will have to physically open your message to view it. If you're dealing with a preview pane, then you can move your call to action above the fold so that recipients have immediate access to the most important piece of content. If most of your customers are reading your email in a third-party client, then you'll also want to stay away from large header images since most programs will block them by default. The more you can learn about your audience's reading habits, the more you can tailor your email to them and stop shooting yourself in the foot. Realize when you're spamming…and then stop it Stop me when this sounds familiar – you attend a conference or an event related to your industry. While you're there, you network with people and hand out some business cards. Over the next few weeks you start receiving newsletters from the companies of the people you spoke with. Yup. Those bastards lifted your email address off your business card and added you, without your permission, to their email list. This is spam. It's not even borderline spam. The same Epilson email study mentioned above found that 73 percent of Americans defined spam has "Any email I receive that I did not ask for or subscribe to". THAT is how your audience defines spam. Also, remember that people don't forget. Last year, 32 percent of US consumers surveyed said they stopped doing business with one or more companies due to poor email marketing practices. Just something to snack on. Those are just a few ways I think marketers could improve their email marketing efforts to help them see a better return. Because, despite what some may say in blog posts, email marketing DOES work but you have to spend some time creating your list, segmenting your customers and crafting your message. Otherwise, yeah, you're doing it wrong

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Prospects for Pennies: Finding Gold in Abandoned Ads - WSJ.com

I had a client who doubled his business this way. He would buy phone numbers from his competitors that were closing for pennies on the dollar and have their calls rolled over to his business. Fabulous idea!

Prospects for Pennies: Finding Gold in Abandoned Ads - WSJ.com

I like this! @BestSellerBob: Expand what is possible. Success is not who gets the bigger piece of pie, but who brings more pie to the table.

Here we go!!! Run Juls Run!!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

30 minutes to the Start- wish me luck!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Nervous, excited and now race ready so... lights out!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

My name on the marathon wall at Nike Town w/23,000 of my sister runners! So cool!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Race Weekend Has Begun!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

You have a business plan, but do you have an ACTION plan? Monthly, weekly, daily steps to achieve all of your goals. Measure results too!

Done! 2:49 in POURING RAIN...Yahoo!!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Here we go!!!!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Race morning weather report: RAIN!!! Where's my garbage bag?

Just finished delicious homemade fish tacos at our adorable bungalow. Now it's time to relax and let the body recharge for the big day...

Awesome run/walk running coach Jeff Galloway

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Runners at the Famous Pearl Bakery

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Morning before race morning and it's raining :( duh, it's Portland! Need a plan to keep my shoes dry today so I don't start out on Sunday sloshing @ 5:30am...

Carbo loading at VooDoo Donuts... Bacon & Maple is my fav!!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Beautiful Portland Bridge. Can't wait to run it!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

My Delish Cap from Stumptown!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Portland Half weekend has begun! Just landed. Great running weather & the team @home is busy sourcing buyers for our Hungarian client. Fab!

So much marketing to do, so many buyers to reply to, so many miles to run... Portland, here I come!

Went live with 2 new business. 1)Fun green lifestyle store. 2) Coffee/Tea and Roaster w/$248K in earnings. Sweet! Ping me for an NDA ASAP!

HUGE CONGRATS to our SF GIANTS!!!

GO GIANTS!!

Why wait? "Time is at once the most valuable and the most perishable of all our possessions.". ~ John Randolph

Call me a princess but BART is NOT for me!! Off to a meeting at the Stock Exchange building on a beautiful San Francisco day- heaven!

Peek at the NYTimes blog "The Deal Professor". Interesting! http://dealbook.blogs.nytimes.com/2010/09/27/a-week-of-tests-for-deal-strategy/

Top M&A Story Today: Southwest to Buy AirTran for $1.37 Billion.

I am thrilled to report that I survived my 20 (yes 20) mile run this morning! Feeling not bad- not great but definitely not too bad. Yahoo!

I am thrilled to report that I survived my 20 (yes 20) mile run this morning! Feeling not bad- not great but definitely not too bad. Yahoo!

Yahoo!! IncMagazine: Breaking News! House Passes Small-Business Bill http://ow.ly/2J0CO

Marathons are like business and business is like a marathon...

"Take care of yourself. Eat well, rest, train hard and smart, make time to think & breathe. Be intentional with your time."

-Kristen Armstrong, Marathoner / Author / Mom to Lance's Kids

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

LUV this!! RT@BestSellerBob: As entrepreneurs our purpose is to bring some joy to the world, the way you do it is by what you create.

Putting finishing touches on an Opinion of Value for a 20 year-old company started by a woman w/a dream and now it's worth nearly $1M! :)

Author of No More Cold Calling Joanne Black says create a system/process to stay connected to your contacts. Never leave it up to chance.

Treat your referral sources like gold. Just had breakfast with a wonderful referral friend who presented my services to 60 referral friends!

Just finished 16 MILES!!!! Oh my GOD. I prayed the whole last mile uphill home...

ReThink Your Process?

I really like this:

RT @BestSellerBob: Exponential is an interesting word. It means rapid and massive growth. You'd have to think outside your normal process.

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Health before wealth. Off for a 12 miler. Did you run, walk or gym today? If not, where will the stamina for success come from? No excuses!!

Marketing 101

So many marketing lessons to be learned at a Giants game. Branding EVERYWHERE. Corporate sponsorship EVERYWHERE. Loyalty building through memory building. $5.75 Caramel corn. $4.75 for water. Mom and son at a game on a school night. Doesn't get much better than that and we're glad to go back, and back and back to keep spending money and building a lifetime of memories. Giants understand the ultimate marketing strategy- creating a total experience.

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

I'm sure I've said this before- Sellers, please have your Lease related ducks in a row (I can help). Landlords kill deals- be prepared!

Beloved Oprah

Just watched Oprah's farewell season premier on my home office flat screen. She is the REAL DEAL. A true gift. This is going to be a season not to miss and never to forget. Sigh.

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Selling your business is like running a marathon... Slow and steady wins the race! Ask me again after I run the Nike 26.2 on Oct 17th :)

Life Saving Numbers

Up late tonight watching the Dr.Oz season premier I recorded. He shared 3 numbers that can save your life so of course I want to share them with you! Here they are, write them down NOW!

140 Blood Pressure- no higher
35 Waist- no bigger
175 Weight- no more for women

Pass it on!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Done! Second draft is in the can now on to peer review... Good night!

Labor Day

Sitting in my freshly painted new home office. Hardware is working and pictures are hung. No more excuses. Finishing my book TODAY. What is your labor of love today?

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Just posted 7 new pages to www.pinkbizbroker.blogspot.com. Kind of a blog/website hybrid. On a Sat night? Passionate or nuts?! Check it out!

Raisin Bran Treats!?

Just invented them... not so good. I better stick to selling businesses!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

www.pinkbizbroker.blogspot.com

Sent Via BlackBerry :)

Roger that Bob! RT @BestSellerBob: 100% of people with a focused dream, a clear plan, & who are willing to to the work achieve their goals.

Best day today: 6mi run, brunch w/a mastermind group member, coffee w/a marketing partner and dinner w/my family. Create your own BEST life!

Tips to get you motivated to run

I get these tips every day. The Nike Women's Marathon (yes, FULL 26.2 baby) is just around the corner on October 17th so I need all the motivation I can get! Click here if you need some too: Tips to get you motivated to run

Beauty and the Brand

The Radio Flyer brand even today represents "happy childhood memories of yesteryear". What an enduring message.

I desire for my brand to communicate "trustworthy and creative" (or... this isn't your grandpa's business brokerage firm!). I also hope to resonate particularly with my tribe- women business owners!!

What are your hopes and dreams for your brand? Share with us now...

(OK, true confessions, I just wanted to share this adorable picture of my nephew! :)

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

Sent Via BlackBerry!

Congrats to my girls! RT @WomenPresidents: 6 WPO members on Inc. 500 list! Inc. recently released the 2010 list. This year, six WPO me... http://bit.ly/aoijmW

Family Biz: 3 Things to Include in Your Buy-Sell Agreement - BLACK ENTERPRISE

JGW in the news again today! Click on the subject for a link to the article>>>

Family Biz: 3 Things to Include in Your Buy-Sell Agreement - BLACK ENTERPRISE

Sell the Product or the Entire Company - BusinessWeek

It's always nice to get mentioned in the media and Karen Klein wrote a great article too. Click the subject line for a link to the Bloomberg BusinessWeek article. jgw.

Sell the Product or the Entire Company - BusinessWeek

Go for the baseball, stay for the CARMEL CORN!!!

Good work today- the Closer Brian Wilson brought us home- 9 to 7!

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
http://www.bluekeybma.com/
www.linkedin.com/in/juliegordonwhite
Sent Via BlackBerry!

Just saw Eat Pray Love. Wow. I want to wallow in it but not too long and not too deep... Go see it. Not to be missed.

I guess Dell REALLY wants 3Par. HP wants 3P but Dell wants 3P WAY more. Fun to watch a mega M&A deal unfold. What do you desire THAT much?

Are You Living Your Calling?

"A calling is when one's greatest joy meets the world's greatest need."

From the book The Golden Flame: The Heart and Soul of Remarkable Leadership by Keith Merron.

I'm working on mine. If you are too, tell me about it below... J

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
www.bluekeybma.com
www.linkedin.com/in/juliegordonwhite

Sent Via BlackBerry!

I like this :) RT@BestSellerBob: "All our dreams can come true, if we have the courage to pursue them." - Walt Disney

Fw: Seth's Blog : Sell the problem

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Good Seth as usual... enjoy!

[You're getting this note because you subscribed to Seth Godin's blog.]

Sell the problem

No business buys a solution for a problem they don't have.
And yet, most business to business marketers jump right into features and benefits, without taking the time to understand if the person on the other end of the conversation/call/letter believes they even have a problem.
My friend Marcia (we've advised each other on various projects) has a very cool idea for large professional firms. As an architect, she realized the firms were wasting time and money and efficiency in the way they use their space. Roomtag is her answer. 
The challenge is this: if your big law firm or accounting firm doesn't think it has a space allocation/stuff tracking/office mapping problem, you won't be looking for a solution. You won't wake up in the morning dreaming about how to solve it, or go to bed wondering how much it's costing you to ignore it.
And so the marketing challenge is to sell the problem.
(Interesting paradox: a lot of people aren't willing to embrace that they have a problem unless they also believe that there's a solution... so part of selling a problem is hinting that there's a solution that others are using, or is right around the corner.)
Imagine, for example, getting the data and publishing a list of the top 50 firms, ranked by efficiency of space use. All of a sudden, the bottom half of the list realizes that yes, in fact, they have something that they need to work on. If you knew that your firm was paying twice as much per associate as the competition, you'd realize that there's a problem.
When a prospect comes to the table and says, "we have a problem," then you're both on the same side of the table when it comes time to solve it. On the other hand, if they're at the table because you're persistent or charming, the only problem they have is, "how do I get out of here."

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• Little lies and small promises
• The secret of the Roush effect
• Moving on
• Monitoring your internal monologue
• Drop everything, we need you to perform in our circus

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;) RT @BestSellerBob: Believe in yourself. Believe that you have a task on this earth to do that is bigger than yourself.

Business and back-to-school all mixed up together- Yikes!!

'90% of the game is half mental." -Yogi B.

The BK Way

Here's a note that I recently wrote to one of my team members. It's my firm BlueKey's DNA; is it's why business owners choose us to facilitate their sale. Just thought I'd share. It's an internal document, but what the heck...

"I always lead from a position of service and while the money is a personal driver, I never refer to it with a client because it's the obvious elephant. Service is where we differentiate ourselves from other brokers who are just about the money. Clients want their goals met and to be taken care of (buyers to be found, their deal negotiated satisfactorily and a smooth and seamless closing) and if we do that, the money will follow...J"

Julie Gordon White, Principal
BlueKey Business Brokerage M&A
510.812.2233 Direct
License 01347013
http://www.bluekeybma.com/
www.linkedin.com/in/juliegordonwhite
Sent Via BlackBerry!

Seth's Blog: Avoiding momentum

Do you fall victim to your lizard? I know I have in the past... Keyword: past!

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[You're getting this note because you subscribed to Seth Godin's blog.]

Avoiding momentum

Some days, even the best dentist doesn't feel like being a dentist.
And a lifeguard might not feel like being a lifeguard.
Fortunately, they have appointments, commitments and jobs. They have to show up. They have to start doing the work. And most of the time, this jump start is sufficient to get them over the hump, and then they go back to being in the zone and doing their best work.
Momentum is incredibly useful to someone who has to overcome fear, dig in deep and ship. Momentum gives you a reason to overcome your fear and do your art, because there are outside forces and obligations that keep you moving. Without them, you'd probably stumble and fall.
And yet...
And yet many of us fear too much momentum. We look at a project launch or a job or another new commitment as something that might get out of control. It's one thing to be a folk singer playing to a hundred people a night in a coffeehouse, but what if the momentum builds and you become a star? A rock star? With an entourage and appearances and higher than high expectations for your next work. That's a lot of momentum, no?
Deep down, this potential for an overwhelming response alerts the lizard brain and we hold back. We're afraid of being part of something that feels like it might be too big for us.
Hint: it probably isn't.

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More Recent Articles

• The fear tax
• How long before you run out of talking points?
• How big is your red zone?
• The right price the first time
• Resilience and the incredible power of slow change

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