Wednesday, March 20, 2013

Fish Where the Fish Are

When I was the Director of Sales & Marketing for the Sheraton at Fisherman's Wharf in San Francisco (way back in the 90's lol!),  I always used to tell my sales managers to "Fish Where the Fish Are". What I meant was that it's much easier to attract a customer (fish) if you drop your sparkly lure into a pond stocked with those that will most likely be attracted to what you offer them.  

In your business, what is the overflowing pond 
that your most targeted fish swim in?

In many cases, trade associations are great places to find raving customers.  Trade associations are groups of people who gather for a common interest, so if your product or service can support their interests (as end users or referral sources), your company will quickly become the shiniest lure and your net is guaranteed to overflow! 

Are you currently marketing your business to trade associations? Post a comment to tell me about it or ask a question below! 

Try at Trial Membership!

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